+ Colorful, earthy, and imaginative illustrations

+ Subtle nods to a northwest city with roads wide enough for Melissa & Doug wooden cars

+ Branding that's organic, whimsical, and welcoming


Little Wilder & Co. is a vegan leather playmat company from Portland, OR. They are focused on fulfilling the need for a cute and quirky update to the classic “city rug” motiff. The vegan leather is soft, inviting and easy to clean. The roads are 3 inches wide, perfect for two lanes of Melissa and Doug wooden toy cars, and the landscape is sprinkled with goodies- from chickens, to food trucks and a dog park. The overall layout is loosely based on the city of Portland, Or- but is subtle enough to be enjoyed by all. The roads extend past the playmat- leaving the opportunity to connect future mats together.



The brand identity of Little Wilder & co needed to marry well with the illustration style, so the same illustrative techniques were used. The font itself was hand lettered, and a full font is being lettered & edited for the website. Additional deliverables such as social posts, Facebook headers, stickers and postcards were created to achieve a cohesive brand identity. Product boxes and custom tissue paper are currently in the works.

Postcard BackPostcard Front

+ Telling a fluid brand and product story

+ Calling attention to Little Wilder Co's Newsletter and Instagram

+ Clean and concise user experience


Little Wilder & Co Website is in progress, soft launch date to be announced shortly.

Top left photo: Rose City Designs, All other photos by Kristen Hayes
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