PROJECT
GOALS

+ Announces the new Pink Grapefruit flavour of Hard Kombucha

+ Express brands luxe-geometric identity and target health-conscious lifestyle audience

+ Create something eye-catching & “scroll-stopping”

KYLA KOMBUCHA
PINK GRAPEFRUIT

Worked closely with the marketing team to create an animation for the product launch and press release of their new hard kombucha flavor - Pink Grapefruit. Inspired by fireworks and the brand's geometric line-work, the motion-graphics hint at citrus patterns, staying true to KYLA's brand identity. The photo was taken to provide a colorful lifestyle flair to offset the brands darker packaging.

KYLA'S POST
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