PROJECT
GOALS

+ Packaging that spoke to the artisan nature of the products

+ Design that melded well with existing products, and followed Whole Foods Market brand standards

MADE IN HOUSE

Working with a few local Whole Foods team leaders, I helped address a packaging need for made-in-house beverages. Using the graphics for in-house, cold-pressed juice as a jumping-off point, I focused on motifs that were in line with Whole Foods' brand standards. I utilized hand-lettering as a nod to the chalk-art seen throughout the store. Unfortunately, the project was put on an indefinite hold due to a re-brand following the acquisition of Whole Foods by Amazon.

PRODUCT DESIGN
SPECIALSREFERAL PROGRAMQ&A